COURSE DESCRIPTION:

Business Analysis- Analyzing fashion businesses including target market, locations, merchandising classifications, human resources, cashflow sheets, profit and loss, store design, assortment planning, marketing strategies and funding.

 

COURSE OBJECTIVES: 

After successful completion of this course a student should be able to do the following: 

1.     To analyze the potential for small business success through a market analysis study. 

2.     To develop growth strategies for the business through promotions and merchandising.

3.     To understand the functional and psychological attributes that affects a retail image. 

4.     To discover market signals that indicates trends and opportunities. 

5.     To use research to evaluate competitors